Oetker & DREST take on the Metaverse

July 13, 2022

DREST luxury styling game using Oetker Collection hotels as backdrop

Oetker Collection, the hospitality group behind Masterpiece Hotels, including Hotel du Cap-Eden-Roc, The Lanesborough and Eden Rock - St Barths, amongst others, and DREST, the world’s first luxury fashion gaming app, have come together to usher in a whole new era of travel experiences in the Metaverse.

DREST players take on the role of a stylist, putting high-fashion looks together for daily challenges using a catalogue of current collections from over 250 of the world’s top brands. Crucial to a player’s success in each photoshoot is their choice of location, as they select a backdrop most likely to help their photo stand out and win votes from the community.

Following on from partnerships with luxury brands such as Gucci, Cartier, Prada, Valentino and NARS, who collaborate with DREST to unlock the highly engaged gaming audience, this is the first time a luxury hospitality brand will enable meaningful brand storytelling and discovery via mobile gaming.

“I am thrilled to collaborate with Oetker Collection and together usher in a new era for travel experiences in the Metaverse. Oetker Collection’s beautiful properties, in some of the world’s most desirable locations, are truly iconic and synonymous with style and elegance, making them the perfect partner for this, DREST’s latest gaming adventure,” said Lucy Yeomans, Founder of DREST.

“We are delighted to partner with DREST on this exciting collaboration, marking our entry into the virtual world. It allows people to discover Oetker Collection hotels in a fun and immersive way. The interactive challenges truly bring the escapism and glamour of travel to life,” says Simon Neggers, SVP Sales, Marketing & Communications, Oetker Collection.

DREST luxury styling game and Oetker Collection, a Metaverse first

The exclusive partnership will be available for DREST’s players to style across all photoshoot challenges. The virtual journey begins at Le Bristol Paris for a series of unique photoshoots. They will also have the opportunity to create a mood board for their ‘stay’ at Le Bristol Paris, featuring scenes from inside the Parisian icon and unique stickers such as Socrate, the beloved cat in residence.

The next stop on DREST’s French Oetker Collection styling odyssey is the South of France and the legendary Hotel du Cap-Eden-Roc, where players can get creative by pairing the latest vacation fashion featuring the property’s emblematic swimming pool as one of the backdrops.

A visit to nearby Vence is next as Château Saint-Martin & Spa. The summer hideaway offering a dreamy panoramic view of the Riviera hinterland is the third French destination of this first instalment of this roving luxury travel partnership.

The Lanesborough will also feature in a challenge in the launch phase. Players will be invited to dress as if attending a lunch at the magnificent London landmark hotel’s chic new restaurant, The Lanesborough Grill.

Exclusive challenges featuring Oetker Collection’s remaining Masterpiece Hotels including, L’Apogée Courchevel, Brenners Park-Hotel & Spa in Baden-Baden, Eden Rock - St Barths, Jumby Bay Island in Antigua, Palácio Tangará in São Paulo, The Woodward in Geneva and Hotel La Palma in Capri, will follow throughout the year.
DREST is available to download from The App Store.

The Front Row Team

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