Keep Walking

December 01, 2020

BANGKOK - As Johnnie Walker celebrates two centuries since the day John Walker opened his grocery shop in Kilmarnock, Scotland in 1820, it’s focus is on ‘keeping it current’ and adding new fans to its list. Hence the new campaign ‘KEEP WALKING Hai Klai Kwa Derm’ aimed at the new generation of consumers to mark its the double century.

Says Jarinee Wongkamthong, Marketing Director at Diageo Moët Hennessy (Thailand), “Our partners in this campaign are all brands with unique, unmistakable character and creativity. Brands that align with Johnnie Walker’s Keep Walking philosophy that inspires people to push the boundaries… to always move forward.”

TKW, new streetwear brand from Takara Wong has stepped in with a special collection, ‘Walk Forward’ that’s full of vibrant and colourful easy-to-wear designs all available at Thakorn Wannawong, founder and Creative Director of Takara Wongelaborates, “TKW and Johnnie Walker share the same goal: moving forward beyond images. Together, we created a capsule collection, Walk Forward, that comprises T-shirts, jackets and bags to make dressing up fun, modern and limitless.”

Thai gourmet ice cream brandGuss Damn Goodstepped in with Johnnie Walker flavoured ice cream – Don’t Give Up#18 and Keep Walking – served at all its nine branches. And Vesper Cocktail Bar, created a special cocktail for the all-new canned mixer.

The Front Row Team

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