A Toast to Motion: When Maserati Meets Marchesi Antinori

Maserati’s Grecale Tributo Il Bruciato captures the colour, texture and soul of Il Bruciato wine, turning Bolgheri’s quiet beauty into something that moves.

It begins, as many Italian stories do, with a meeting over wine.
On one side, the Trident, Maserati, born of Modena’s mechanical soul. On the other, Marchesi Antinori, six centuries of Tuscan heritage distilled into glass and legend. Together they have found a rare balance between road and vineyard, precision and patience, velocity and vintage.

The first fruit of this encounter was the GranCabrio Folgore Tignanello, a full-electric ode to the Super Tuscan that redefined Italian winemaking half a century ago. It celebrated fifty years of Tignanello not through nostalgia but through charge and challenge, the elegance of old vines reimagined through the spark of Maserati’s most daring technology.
Some passions age like fine wine, others spark like a Maserati – a declaration, not a slogan, proof that heritage could hum quietly under an electric hood.

Now comes the Grecale Tributo Il Bruciato, the latest chapter in this ongoing dialogue between terroir and torque. Where Tignanello spoke of power and transformation, Il Bruciato whispers of poise, a modern, confident red born from the Bolgheri coast, where sea air drifts through vineyards and time lingers like perfume. Maserati has bottled that essence into its most versatile SUV, cloaking it in Alchimia Scarlatta, a pigment that shifts from burgundy to copper gold to dark raspberry as light slides across the curves. It is a colour you can almost taste, like wine in motion.

Inside, the cabin carries the same tactile promise: tan and dark red leather stitched in tone-on-tone threads, the Trident pressed into each headrest, the hum of a fourteen-speaker Sonus faber soundscape blending like a vintage decanted in stereo. The drive, Maserati says, is meant to feel like a glass of wine that tells the story of its land. And somehow, it does, a sensory translation of Bolgheri itself, where craftsmanship is measured not in speed but in feeling.

Both creations fall under Maserati’s Fuoriserie personalisation programme, a laboratory of sorts for Italian imagination. Here, clients and craftsmen collaborate as vintners and engineers might: selecting, blending, refining. The result is not simply bespoke; it is expressive. Each car becomes a terroir of one’s own.

In Grecale Tributo Il Bruciato, that expression takes form as a tribute to Tuscany’s light, to the vineyards that feed its myth, and to the quiet faith that true beauty is a moving target. Or as Maserati calls it, Driving the essence of Italian living.

From vine to voltage, from Bolgheri to Modena, the road between the two grows shorter, and infinitely more beautiful.

Driving the essence of Italian living.