When Runways Meet Rooms: How High Fashion Invaded Your Home

Once upon a (very recent) time, your bedspread was just a bedspread, your wine glasses were just wine glasses, and your armchair didn’t have a leopard print backstory. But somewhere between a couture fitting in Paris and an aperitivo in Milan, the fashion gods declared: “Let there be sofas.” And lo, there were sofas. Really fabulous ones.

High fashion has swanned off the catwalk and made itself quite at home – literally. No longer content with dressing the elite from head to toe, maisons like Hermès, Dior, and Dolce&Gabbana are now dressing entire rooms with the same flair they apply to tailoring a jacket. Why stop at a handbag when you can do a headboard?

At Milan Design Week 2025, Dolce&Gabbana practically pirouetted into this world with an operatic expansion of their Casa Collection. There’s the new Verde Maiolica homeware line, swirling with greens that would make a Mediterranean forest blush. And yes, there are now bed linens. Bold leopard prints, zebra stripes, folkloric Sicilian motifs – because of course your duvet should be just as dramatic as your wardrobe. Then there’s Gotham, a collection of furniture dripping in Deco glamour, and Saint Jean, an outdoor line that brings the drama poolside. This is not your average patio set.

But they’re hardly the only ones redecorating the fashion landscape. Hermès has been setting the tone for home chic for decades, with porcelain dinnerware, leather-clad furnishings, and hand-stitched throws that feel more like heirlooms than home goods.

Dior entered the domestic scene with Dior Maison, churning out porcelain, Murano glass, and linens so fine you might hesitate to let actual humans use them. Meanwhile,Gucci Décor is a fever dream of velvet cushions, tiger embroidery, and wallpaper that looks like it hallucinated a Renaissance painting.

Versace Home? As baroque as you’d expect. Think gold, Medusa heads, and enough glossy black to make your penthouse feel like a Milanese nightclub circa 1992.Fendi Casa takes a sleeker route: contemporary lines, monogrammed upholstery, and a kind of architectural swagger that says, “Yes, this chaise longue is couture.”

Of course your duvet should be just as dramatic as your wardrobe!

Armani/Casa offers the aesthetic equivalent of a deep breath—quiet, sleek, immaculately tailored. It’s the home decor of someone who owns several beige cashmere sweaters and one very well-behaved Afghan hound.

And across the pond, Ralph Lauren Home is selling the American dream in plaid and mahogany. Picture a leather armchair beside a roaring fire, a polo mallet somewhere in the background, and the faint smell of cedar and generational wealth.

Some brands have even gone full artisanal. Under Jonathan Anderson, Loewe Home dabbles in woven textures and handcrafted cool, while Missoni Homecontinues to zigzag its way across every imaginable surface in a riot of colour and pattern.

It’s not just about aesthetics (though, yes, everything is painfully beautiful). It’s about brand empires extending their dominion – after all, if you trust a label to design your jacket, why not your jacquard?

So next time someone compliments your new armchair, don’t just say “thanks.” Say, “It’s D&G. Spring/Summer. Limited edition.” Because in this new world of fashion-forward interiors, your living room is the new front row.

And Who’s Dressing Your Dining Room?

Hermès– Porcelain, leather, and cashmere that costs more than rent.
Dior Maison– Couture-level glassware and table linens.
Dolce&Gabbana Casa– Sicilian prints, maximalist flair, drama by the yard.
Gucci Décor– Psychedelic Renaissance fever dream meets brocade.
Versace Home– Gold, gloss, and Medusa on every surface.
Fendi Casa– Sleek, branded, and unapologetically plush.
Armani/Casa– Minimalist, monastic, extremely beige (in the best way).
Ralph Lauren Home– Heritage Americana with riding boots somewhere nearby.
Loewe Home– Woven things and earthy feels for the artful elite.
Missoni Home– Zigzags, always. Colour therapy in fabric form.