Justin Bieber puts his spin on the Vespa

April 12, 2022

JUSTIN BIEBER X VESPA is monochrome white. The brand logo and the flames drawn on the vehicle’s body also tone on tone white.

What happens when two pop icons get together? A unique project is born to celebrate the spirit of freedom and the passion for style and design through an explosive mix of creativity that brings together pop culture and contemporary flair.Vespa has always spurred the imagination of artists, stylists and designers around the globe. Over the years, big names including Giorgio Armani, Christian Dior and Sean Wotherspoon have coupled their creativity with the unmistakable style of Vespa, developing exclusive brand collections.

This year it is time for Justin Bieber to get his shot at designing the Vespa. The result, recently unveiled, is JUSTIN BIEBER X VESPA, a model personally ideated and designed by the singer.Bieber’s passion for Vespa is well known, “The first time I rode a Vespa was somewhere in Europe, probably London or Paris. I just remember seeing a Vespa and being like, ‘I want to ride one of those. And I had such a great time, just the wind flying through my hair, the freedom. It was fun.”

Glamourous and timeless, the new Vespa designed by Bieber reflects him, “I love Vespa, and to partner with such a classic brand is so cool. Being able to express myself, whether it’s through art, music, visuals, or aesthetics, being able to create something from nothing - it’s a part of me. Ultimately the goal in creating and designing is always to put your unique spin on things.”

Bieber’s Vespa is monochrome: white. The colour passes through all elements of the new Vespa Sprint: from the saddle to the grips to the spokes of the rims. The brand logo and the flames drawn on the vehicle’s body also tone on tone white. That is the spin the singer wanted to put on the design to embody the creative drive, vibrancy and vigour.

JUSTIN BIEBER X VESPA is rolled out with classic 50, 125 and 150cc engines capacities that have made Vespa history – now revamped, keeping in mind environmental regulations. The fresh, youthful geometry of the vehicle makes up a light yet protective body, while the handlebar, with its unmistakable evocative rectangular headlight, supports an extremely modern full-colour multifunctional TFT display in sync with all smartphone functions. The Full-Led lights and the 12” wheel rims blend style and technology perfectly.

An equally irresistible accessories collection complements an exclusive limited edition. With a bag, a pair of gloves and a full white helmet with an utter “Justin spin”, the flames will make the Vespa experience even cooler! Pre-booking is set to launch on 20 April 2022. Details here or on vespa.com.


The Front Row Team

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